- Sowat c'est quoi ?
- SO Why ?
- So Smart
- So Chic
- So Who
- so plus
- so where
- so what
- Distribuer le cendrier Sowat
An ordinary butt contains hundreds of environmentally toxic and dangerous chemical substances. The biodegradability of a filter is very slow (about a dozen years). One filter on its own is not very much, but every year billions of filters find themselves on the pavements, in the sand, in the snow, in ports, in town… Some countries take more or less dissuasive coercive measures against discarding cigarette butts. In France, fines are becoming common. However, a smoker is no more disrespectful of the environment than anyone else. He is perhaps just a little less careful. So why?
Until now no pocket ash tray has been the subject of such attention. The reason is simple: for an ash tray to work, it must always accompany the user. In place of a cigarette butt box or a cardboard bag that gets lost at the bottom of a bag, breaks or gets lost, in contrast, our ashtray is designed as an extension of the packet. Whilst waiting to replace it, it is part of it. In future, if a smoker has his cigarettes, he will also have his ashtray. That is one of the strengths of the product. Nothing could be simpler.
This ash tray is the fruit of work by an industry reference design office and a talented designer. It is small, light, ergonomic, sealed, practical and solid. It matches all classic packets. Finally, it is beautiful… Brilliant or matt, "infrared" black, "glossy" white, metallic or transparent, it not only protects your packet but also shows itself proudly wherever you can smoke. This ashtray is neither a gadget nor a fashion accessory, even less an advertising medium. It is a new way of working for a modern, responsible and independent person, aware of the fragility of the nature that they like and respect.
We have absolutely no intention of encouraging smoking. This ashtray is simply intended for smokers who come to terms with themselves, freed from complexes, free and respecting the environment. 
The + : Arising from the eco design of this ash tray will allow a reduction in the number of fires caused by improperly extinguished cigarette butts. With it always “at hand”, its use becomes habitual and systematic, more so because due to its system of extinction by smothering, the butt is quickly extinguished without being crushed. No more risk of scattering incandescent pieces. Its smart.
The ++ : Once the packet is finished, instead of throwing it away at once it will serve as a dustbin to empty the drawer of our ash tray. It’s really smart!
The +++ : Not only does it protect your packet when it is crushed in a pocket or at the bottom of a bag, but it also serves to store your credit card, parking ticket or tickets. It’s even smarter!
This ash tray should be everywhere that is committed to a real eco-citizen initiative. On the Internet of course, but also in good tobacconists, restaurants, bars, night clubs, tourist information offices, casinos, stations, in all tourist locations and environmental defence associations. Everywhere that the yellow and green ‘ECO-RESPONSIBILITY INITIATIVE HERE’ logo is displayed.
Toutes les informations pour diffuser Sowat® sont sur www.sowat.eu/pro : Cliquez !
